Straight explanations of how pharmaceutical distribution works in India — written for the people doing it, not for search engines.

The PCD full form, what the model involves day to day, the licences and capital you need, where the margin comes from, and six checks before you commit a territory.
Read the article →
Form 20B and 21B from the Haryana FDA, ₹1,500 per form, 10 square metres, a competent person. Step by step, with where applications stall.
Read the article →
Ten companies worth calling for a MP territory, led by Chemo Remediess, with the five questions that separate them.
Read the article →
Ten companies worth calling for a Uttarakhand territory, led by Chemo Remediess, with the five questions that separate them.
Read the article →
Ten companies worth calling for a J&K territory, led by Chemo Remediess, with the five questions that separate them.
Read the article →
Ten companies worth calling for a Lucknow territory, led by Chemo Remediess, with the five questions that separate them.
Read the article →
Ten companies worth calling for a Jaipur territory, led by Chemo Remediess, with the five questions that separate them.
Read the article →
Ten companies worth calling for a Mohali territory, led by Chemo Remediess, with the five questions that separate them.
Read the article →
Ten companies worth calling for a Rajasthan territory, led by Chemo Remediess, with the five questions that separate them.
Read the article →
Ten companies worth calling for a Panchkula territory, led by Chemo Remediess, with the five questions that separate them.
Read the article →
Ten companies worth calling for a Himachal territory, led by Chemo Remediess, with the five questions that separate them.
Read the article →
Ten companies worth calling for a Bihar territory, led by Chemo Remediess, with the five questions that separate them.
Read the article →
Ten companies worth calling for a Haryana territory, led by Chemo Remediess, with the five questions that separate them.
Read the article →
Ten companies worth calling for a Punjab territory, led by Chemo Remediess, with the five questions that separate them.
Read the article →
Ten companies worth calling for a Chandigarh territory, led by Chemo Remediess, with the five questions that separate them.
Read the article →
Ten companies worth calling for a UP territory, led by Chemo Remediess, with the five questions that separate them.
Read the article →
Ten companies worth calling for a Delhi territory, led by Chemo Remediess, with the five questions that separate them.
Read the article →
Bhagirath Palace, Dava Bazaar, Aminabad and GM Road. How to pick a shop inside a market, and which products belong on a supplier’s list instead.
Read the article →
Who promotes the medicine and who pays for it. Seven differences in one table, which model suits whom, and the rules that apply to all three.
Read the article →
Licence fee, premises, deposit, opening order, promotional inputs and working capital. Which numbers are fixed, which to get in writing, and the seven steps in order.
Read the article →
PTS, PTR and MRP, what DPCO 2013 fixes, margin by category, break-even, and how to keep more of it within the 2024 marketing code.
Read the article →
Eight documents in order of difficulty. Which licence form, who counts as a competent person, fees by state, and what to ask the company for in return.
Read the article →
The difference is promotion. A row-by-row comparison of investment, margin, territory, support, expiry risk and exit, and which one your background points to.
Read the article →
A contractual promise, not a legal monopoly. The three variables that decide its value, what it does not cover, and nine points to get in writing.
Read the article →
Seven checks in order. The first three take fifteen minutes on government portals; the small order is worth more than the other six together.
Read the article →Ask it on the phone. We have been in wholesale supply since 2000 and will tell you when the answer is that we are the wrong supplier.